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Nobu Hotel Caesars Palace Reveals Hotel Design, 
Announces Rooms on Sale Oct. 1


NEW YORK (June 11, 2012 ) ― Nobu Hospitality partners including Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, gathered yesterday at the original Nobu in New York City to provide guests with an initial glance inside the world’s first Nobu Hotel, set to open in Las Vegas late 2012. In addition to revealing the first look into the hotel design, the group announced guest bookings will begin Oct. 1. Rooms can be booked online at NobuHotelCaesarsPalace.com.


To view multimedia assets for Nobu Hotel please visit multivu.com/mnr/56708-caesars-nobu-hotel-reveal. To view photos from the event visit Getty Images. For additional information, visit caesars.thedigitalcenter.com. 


In Nobu’s first hotel project, leading the way as the first celebrity-chef branded hotel venture, David Rockwell and his firm Rockwell Group have designed the space to convey an extension of the fun and energetic Nobu lifestyle. From the moment of entry into the hotel lobby, guests will sense the dramatic transformation from Caesars Palace to Nobu Hotel. Surfaces will be comprised of wood tiles that extend through the elevator foyer and into the cabins – a single gesture that defines the entire hotel space. Schindler PORT elevator technology will transport hotel guests comfortably and efficiently using sleek touch-screens and a powerful traffic management algorithm resulting in fewer stops, less wasted energy and greater handling capacity. Hallways will feature patterned carpets designed to reflect elements of cherry blossoms and Japanese Zen gardens along with pleated wall coverings and custom fixtures inspired by origami. 


“We have created a distinctly Japanese experience in the heart of Las Vegas with the first Nobu Hotel, but with a playful interpretation of Nobu’s style and the Vegas bravado,” said Rockwell, founder and CEO of Rockwell Group. “Using the grand canvas of a hotel, we were able to elaborate on the use of hand-crafted, curated materials that create a luxurious effect and provide a world-class Nobu experience.”


One hundred and eighty-one guest rooms, including 18 suites, will offer Strip or garden views. Designs will embrace comfortable simplicity with natural materials and textures counter-balanced with outsized elements to reveal a touch of Vegas flair. Neutral tones will set the room while hints of purple and aqua are emitted from multiple accent pieces, decorative pillows and artwork. Patterned beige-colored carpets will feature a strong, unconventional graphic designed to invoke sentiments of landforms, seascapes and active movements. Staying true to the Nobu aesthetic, the furniture will reflect the influence of designers whose forms come directly from nature offering a modern comfort that is both elegant and casual.


“We are thrilled to be working with Caesars Entertainment as our strategic partner on the first Nobu Hotel which we are creating together adding a further lifestyle luxury offering to the well established Caesars Palace destination.  We are looking forward to expanding on this relationship further with additional international projects”, said CEO of Nobu Hospitality Trevor Horwell. “The design of the Nobu Hotel Caesars Palace is exciting, fresh and represents the creative fusion of the Rockwell Group, Caesars Entertainment and the Nobu Group, and we are eager to welcome our guests to experience our unique lifestyle hospitality”


Custom art by up-and-coming Japanese artists will feature a mix of traditional prints and expressionist designs, speaking to the link between traditional Japanese and modern art.  
The main focal point of the room will be the feature wall that displays a custom calligraphy. Designed to represent the traditional form of Japanese ink painting Hitsuzendo, which translates as “the way of the brush,” this Zen-inspired art is consistent throughout the design, starting with the name Nobu. “The ‘o’ in Nobu signifies ‘ensō,’ or circle, one of the most common subjects of Japanese calligraphy,” says Nobu. “It symbolizes enlightenment, strength and elegance and is an expression of art.


Bathrooms will feature rich teak fittings, stone tiles and modern fixtures throughout. An oversized walk-in shower comprised of traditional black Umi tiles will offer multiple shower heads and a teak bathing stool, a commodity seen in traditional Japanese bathhouses. Toto toilets and sinks that showcase custom freestanding concrete bowls set on wood plinth are designed to evoke a garden fountain. Luxurious bath amenities will include a selection of products by Natura Bisse in a signature rosemary and white tea scent designed exclusively for Nobu Hotel.


“The Nobu Hotel Caesars Palace experience is crafted with the Nobu guest in mind – we want to cater to their expectancies of quality and comfort while offering unique elements of surprise,” said Gigi Vega, Nobu Hotel Caesars Palace general manager. “We have strived to create an elevated experience that fully communicates the magnetic Nobu lifestyle with exclusive touches and opulent details to evoke excitement and form lasting memories.”


The arrival experience will include personalized service with in-room iPad registration and a traditional hot tea welcome amenity. Custom-made Simmons mattresses will be adorned with luxurious, 100 percent Egyptian cotton Anichini percale linens and ultra-soft Down Dreams pillows. The unique turndown service will include his and hers yukata robes and slippers displayed bedside along with an exclusive Nobu Hotel blend of scented sleep oils. An upgraded minibar curated by Nobu will consist of unique selections including organic Wild Poppy blood orange chili juice crafted from orchards in California, chocolate-dipped Pocky pretzels, Japanese beer and an assortment of Dean & Deluca snack items. Nobu’s signature brands of chilled sake and Genmai-Cha brown rice green tea will also be available.


In addition to exclusive accommodations, Nobu Hotel guests will also have private access to the adjacent 11,200-square-foot restaurant and lounge with priority seating and 24-hour access to Nobu cuisine through the first-ever in-room dining menu. The highly anticipated menu will include popular Japanese items, along with Nobu’s signature twists on American classics. A selection of bento boxes will offer a customary Japanese breakfast and the Vegas-themed High Roller which features lobster wasabi, Wagyu steak, spicy garlic shrimp and an assortment of nigiri and premium sushi rolls. Additional menu items will include green tea waffles served with braised short rib, egg and aged maple; bagel and lox featuring salmon sashimi served on an “everything bagel” made of crispy rice; the RLT with rock shrimp, butter lettuce and Maui onion tomato salsa in a creamy spicy sauce; and the tonkatsu sandwich with panko pork and prune katsu sauce on shokupan bread.


“For Nobu Hotel’s in-room dining menu I have crafted some of my signature selections paired with some new additions to cater to the Vegas market,” said Nobu. “My passion and creativity is communicated into every dish and I look forward to further raising the bar with my newest restaurant and hotel venture.” 
  
NOBU HOSPITALITY, LLC.
Nobu is one of the premier luxury lifestyle brands in the world. With operations spanning five continents, the Nobu brand thrives in many global capitals as a focal destination. The natural growth of the Nobu luxury brand built on service, image and creativity offers the complete spectrum of restaurant, hotel and residences management for unique and selected projects on a global scale.  Nobu Hospitality is a private group owned by Chef Nobu Matsuhisa, Robert De Niro and Meir Teper.


ROCKWELL GROUP – www.rockwellgroup.com
Rockwell Group is an award winning, cross-disciplinary 140-person architecture and design firm specializing in cultural, hospitality, retail, product, and set design. Based in New York, with satellite offices in Madrid and Shanghai, the firm crafts a unique narrative and an immersive environment for each project. Rockwell’s interest in theater has informed much of the firm’s work, including: W Hotel New York, Union Square, Paris- Opéra and Vieques; the Elinor Bunin Munroe Film Center at Lincoln Center; The Cosmopolitan of Las Vegas; Maialino at the Gramercy Park Hotel; Adour Alain Ducasse at The St. Regis New York; the central Marketplace of the JetBlue terminal at John F. Kennedy International Airport; set design for the 2009 and 2010 Academy Awards ceremonies; Canyon Ranch Miami Beach; the Kodak Theatre, Los Angeles; Nobu restaurants worldwide; set design for Broadway’s “Hairspray” and “Catch Me If You Can;” and the Imagination Playground initiative.  In May 2010 David Rockwell was inducted into the James Beard Foundation Who’s Who of Food & Beverage in America. He was also honored with the 2009 Pratt Institute Legends Award, and the 2008 National Design Award for Interior Design from Smithsonian’s Cooper-Hewitt.


CAESARS PALACE
Reigning at the heart of the Las Vegas Strip, Caesars Palace features 3,960 hotel guest rooms and suites, including the brand new Octavius Tower and 180-room Nobu Hotel set to open in 2012; and 25 diverse restaurants and cafes, including the 24-hour café Central by James Beard award-winning Chef Michel Richard. The 85-acre resort offers nearly 129,000 square-feet of casino space including a 14,000 square-foot poker room; a five-acre Garden of the Gods pool complex showcasing eight pools and two gardens; the 50,000 square-foot award-winning Qua Baths & Spa and Color Salon by renowned celebrity colorist Michael Boychuck; five elegant wedding chapels and outdoor gardens; 300,000 square-feet of premium meeting and convention space; and The Forum Shops at Caesars, an acclaimed 683,000-square-foot shopping plaza offering more than 160 boutiques and dining establishments. Caesars guests enjoy Cascata, one of the world’s most exclusive golf courses; and the 4,300-seat Colosseum spotlighting world class entertainers such as Celine Dion, Elton John, Rod Stewart, Jerry Seinfeld and Shania Twain (beginning Dec. 2012). For more information, please visit www.caesarspalace.com or caesars.thedigitalcenter.com to access media materials and request high-resolution images. Find Caesars Palace on Facebook and follow on Twitter.


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This release includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “plan,” “continue” or “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies. These forward-looking statements are based on current expectations and projections about future events. Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance and actions of Caesars Palace and Caesars Entertainment Corporation and its subsidiaries may differ materially from those expressed or implied by such forward-looking statements. 


Such risks and uncertainties include, but are not limited to, the following factors:  that all the conditions to completion of the projects are met under the definitive agreements with Nobu, if the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular affect the project; construction factors related to the project, including delays, increased costs of labor and materials, availability of labor and materials, zoning issues, and building permit issues; the ability to timely and cost-effectively integrate the project into our operations at Caesars Palace; changes in laws, including increased tax rates, smoking bans, regulations, third-party relations and approvals related to the project and Caesars Palace; and our ability to recoup costs of the capital investment of this project through higher revenues
 
Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Caesars disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release.
 






Media Contacts:
Celena Haas Leslie Thuet
Caesars Palace   Caesars Palace
Director of Public Relations  Public Relations Manager
chaas@caesars.com lthuet@caesars.com  
(702) 400-3687 (702) 281-7616


Struan McKenzie   Joan MacKeith
COO, Nobu Hospitality   Rockwell Group
smckenzie@nohuhospitality.com   Director of Public Relations/Marketing
  JMacKeith@rockwellgroup.com